Location intelligence for Philippine retail

Increase sales in stores near Hospitals

Spot the whitespace, size the demand, and plan the coverage — across all 17 regions of the Philippines, on one living map.

Atlas LinkSee every store around any place
Atlas FindFind stores that fit your rules
Atlas TwinRank lookalikes of your best stores
Atlas RoutePlan territories and rep routes
Marketing PlannerRank stores for trade materials
projectatlas.app / link
Atlas Link — a POI selected on the living map with its store coverage and population intelligence panels
Built for managers & senior leaders

Bring a question. Leave with a decision.

Retail intelligence, market intelligence and route optimization — answered the way your team actually asks, with live data on the screen instead of last quarter's slide.

Start here · The map you land on when you sign inRetail intelligence

What's really around this account — or this whole town?

Atlas Link is the living map at the centre of everything. Drop a pin on any account, store, town or territory and the whole trade picture appears at once — every store and outlet nearby, the places that pull footfall, and exactly who lives in the catchment.

  • Search any place and read its trade area in seconds — no GIS team.
  • See the population, age mix and buying power around any pin.
  • The map every other tool builds on — start here, then drill anywhere.
Open the map
projectatlas.app / link
Atlas Link — a POI selected on the living map with its store coverage and population intelligence panels
Retail intelligence

Which outlets should we be selling to — that we aren't?

Describe the store you need in plain rules — say, a drugstore within 2 km of a private hospital — and Atlas returns every matching outlet in the country, each with its trade area and the people around it.

  • 16,045 matching stores from one query — before lunch, not after a field census.
  • Each result carries its POI catchment and trade-area population.
  • Export the list, or push it straight into a route plan.
Find your whitespace
projectatlas.app / finder
Atlas Find — live store results with trade-area chips
Retail intelligence

Where do we find more stores like our best accounts?

Point Atlas at up to 10 of your proven winners. The Twin engine scores every other store in the country on 74 signals — neighborhood mix, city context, brand profile — and hands back a ranked shortlist.

  • Similarity-ranked matches with the reasons spelled out per store.
  • Tune what “similar” means: the store, the area, or a balance.
  • Expand into a new region with evidence, not a cold start.
Rank the lookalikes
projectatlas.app / looks-like
Atlas Twin — similarity-ranked lookalike stores with match signals
Market intelligence

How big is the demand — city by city?

Bottom-up peso demand for your category, built from census population and consumption evidence — national, regional, and per city. Then open the same area on the map and see exactly who lives there.

  • ₱ demand per category with region and city drill-down.
  • Demographics, income and affluence for any catchment you draw.
  • Back every distributor or headcount call with numbers on the table.
Size a market
projectatlas.app / demand
Demand Overview — peso demand by category with drill-down
projectatlas.app / population
Population Intelligence — demographics of the catchment
Market intelligence

When does each city actually peak?

The 2026 fiesta calendar, city holidays and long weekends — turned into a per-city demand forecast. The national rhythm tells you the country's peak month; local fiestas tell you when each city spikes.

  • 513 events across all 71 profiled cities, category by category.
  • Time promos and stock-up to the week, not the quarter.
  • Honest modelling — uplift is capped, sources are cited.
See the demand calendar
projectatlas.app / calendar
Demand Calendar — fiesta and holiday demand timing by city
Route optimization

Can our team actually cover it — and at what cost?

A store list only grows sales if someone visits it. Atlas Route builds monthly coverage plans across your salesmen — territories, chain rules, NCR number-coding — on real road distance, then prices the route in pesos.

  • Balanced monthly visit schedules for up to 30 salesmen.
  • Shortest-path daily runs on the actual road network.
  • Cost-to-deliver per route — fuel, manpower, break-even sales.
Plan the coverage
projectatlas.app / route
Atlas Route — road-network route optimization over NCR stores
And when you're ready to act

The follow-through is in the same tab.

projectatlas.app / store-builder
Store Builder — stack criteria and rank stores for trade materials
Where do trade materials go first?Stack your own criteria — area, formats, nearby places, affluence — and rank the stores that fit.
projectatlas.app / finder
Store Finder — plain-language store query builder
Queries in plain languageNear this, away from that. Store types, chains, POI proximity — no SQL, no GIS team.
projectatlas.app / looks-like
Atlas Twin — tuning what similar means
You decide what “similar” meansWeight the store itself, the area around it, or both — then let the ranking do the walking.
From the solutions catalog

Start with your goal. Atlas hands you the playbook.

Every goal below maps to an ordered set of Atlas tools and the steps to run them — the same catalog your team uses inside the app.

Grow sales & find outletsSell to more storesA ranked shortlist of realistic new outlets to pitch, and the evidence to prioritize them.LinkStore FinderTwin
Grow sales & find outletsFind stores like my best-selling storeA similarity-ranked list of stores that mirror your top performer's demographics, affluence and competition.LinkTwin
Understand a marketSize the demand for my product hereAn annual ₱ demand estimate for your category, broken down by region and city.Demand OverviewLink
TimingKnow when demand peaks so I can time promosThe calendar of when your category peaks — fiestas, seasons, holidays and long weekends.Demand Calendar
Plan coverage & logisticsPlan my salesmen's monthly store visitsA per-salesman monthly visit schedule that respects territories, chain rules and NCR coding.Route Planner
Plan coverage & logisticsKnow the cost to deliver a routeThe peso cost to serve a route — fuel plus manpower — and the break-even sales.Cost to Deliver
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Try it yourself — free.

The short version

Frequently asked questions

What is Project Atlas PH?

Project Atlas PH is a location-intelligence platform for Philippine retail, FMCG, and pharma teams. It maps 52,739 stores and 31,854 points of interest across all 17 regions so teams can choose store locations with data instead of gut feel.

What does Project Atlas cover in the Philippines?

All 17 regions, with 52,739 mapped retail stores and 31,854 points of interest, classified by trade channel — modern, traditional, pharma, and wholesale.

What can I do with Project Atlas?

Three tools: Atlas Link shows every store and competitor around any location; Atlas Find surfaces retail whitespace by custom criteria; Atlas Twin ranks locations that look like your best-performing stores.

Who is Project Atlas for?

Retail expansion, FMCG distribution, and pharmacy/pharma teams making store-location and trade-coverage decisions in the Philippines.

How can I expand distribution coverage in the Philippines?

Map your current accounts against all 52,739 stores in Project Atlas to see which outlets you don't yet reach, rank them by demand, and add them to your reps' coverage — growing numeric distribution outlet by outlet instead of guessing.

How do I find untapped retail outlets?

Atlas Find surfaces distribution whitespace — outlets in a territory that match your target profile but aren't yet covered — so sales and distribution teams can prioritise the highest-value new accounts.

Can Project Atlas plan sales territories and rep routes?

Yes. Atlas Route turns a list of outlets into balanced sales territories and an efficient rep journey plan using real road distance, so coverage expansion stays workable on the ground.

How is it different from Google Maps?

Google Maps shows places; Atlas classifies stores by trade channel, scores trade areas, finds uncovered demand, and ranks lookalike sites — analysis a plain map cannot do.

Your next distribution points are already on the map.

Stop guessing where to grow. See the untapped outlets, size the demand, and plan the coverage — with the whole map behind you.